Practical AI, digital marketing and creative training shaped by the work an agency does every day. Choose a path, make real deliverables, and take them into your career or business.
Start with a foundation, develop a specialist skill, or bring a live business challenge into the classroom.
Understand how generative AI works, ask better questions, check answers and use it responsibly in daily work.
Build useful AI systems, agents and automations through shared foundations, a specialist track and a final project.
Learn strategy, social content, SEO basics, Meta ads, analytics and how AI speeds up good marketing decisions.
Turn a brief into ideas, scripts, visuals, short videos and a repeatable production process.
Build visual foundations in layout, typography and identity, then apply them across real campaign formats.
Learn story structure, pacing, captions, sound and platform-specific editing through short-form projects.
Connect product presentation, storefront experience, content, acquisition and retention into one customer journey.
Plan and build a responsive site that explains an offer clearly and turns attention into useful enquiries.
Find useful AI opportunities in your operations, marketing and customer experience, then plan a safe rollout.
AI Essentials is a short foundation course. The other paths offer 16-week core and 24-week advanced formats; ask for the next cohort schedule and delivery format.
Every audience can take a 16-week core or a 24-week advanced path. The project changes with your goal: a portfolio, a new skill, a business system or a team rollout.
Start with models and prompting. Build automations and agent workflows. Then specialize in a real problem and defend your final solution in a demo. Coding is optional in the business track; the builder track requires basic technical confidence.
See program fees ↗A shared base before choosing a direction.
Apply the foundation to work you can explain and demonstrate.
Turn a promising prototype into a reliable process.
AI agent portfolio, marketing case study or creative campaign with a presentation-ready brief.
Choose AI systems, growth marketing, content, design, video, commerce or web development.
Map a real bottleneck, pilot a workflow, measure time saved and define a 90-day adoption plan.
Up to four people build one shared content, lead, service or operations system with roles and handoff.
Compare model strengths, structure instructions and context, document sources, test outputs and build a reusable prompt library.
Turn approved documents into a searchable knowledge assistant; work with text, image, audio and video inputs while checking source accuracy.
Map triggers, actions, data and human approval; build an automation for content, sales follow-up or internal operations.
Connect an assistant to tools, define boundaries and fallback steps, and test a small agent against common failures.
Select a career or business use case, define success criteria and scope the capstone before choosing tools.
Create the working system or campaign; test quality, reliability and the points where a person must review output.
Run the work with realistic inputs, collect feedback and measure time, quality or conversion against the initial brief.
Prepare the portfolio case study or team operating guide, present the result and complete a project review.
Add integrations, monitoring, permissions and stronger evaluation. Improve the system through supervised use.
Document ownership, train users, measure adoption and present a second version with a next-quarter roadmap.
These fees apply to the long-form AI, marketing, creative, commerce and web pathways. The work and support differ by audience.
| Audience | 16-week core | 24-week advanced | What is included |
|---|---|---|---|
| StudentsProof for your next step | ₹24,900 | ₹39,900 | Guided assignments, feedback, portfolio project and final review. |
| Individual learnersSpecialize or change direction | ₹34,900 | ₹54,900 | Skill track, mentor reviews, practical deliverables and a capstone. |
| Business ownersWork on your own business | ₹44,900 | ₹69,900 | Business use-case review, pilot workflow and adoption plan. |
| Brand teamsUp to four team members | ₹1,49,900 | ₹2,29,900 | Four seats, shared team project, handoff guide and rollout review. |
Prices are total course fees in INR, inclusive of applicable taxes. Optional third-party software subscriptions and devices are not included. The 24-week fee is the total for all 24 weeks, not an add-on to the 16-week fee. A Brand Docks Institute certificate of completion is issued after the required work and capstone review; no external accreditation or placement guarantee is implied.
Choose four scheduled monthly payments for the 16-week path or six for the 24-week path. The total stays the same as the course fee above.
This is a direct instalment plan with Brand Docks Institute, not a bank loan or third-party credit offer. The payment dates and enrolment terms are confirmed in writing before admission.
Ask for the payment plan ↗| Audience | 16 weeks / 4 payments | 24 weeks / 6 payments |
|---|---|---|
| Students | ₹6,225 / month | ₹6,650 / month |
| Individual learners | ₹8,725 / month | ₹9,150 / month |
| Business owners | ₹11,225 / month | ₹11,650 / month |
| Brand teams | ₹37,475 / month | ₹38,317 / month* |
*For the 24-week team plan, five payments of ₹38,317 and a final payment of ₹38,315 equal the ₹2,29,900 total. No extra instalment charge is included in these figures.
Concepts matter when you can apply them. The learning path follows the same rhythm as a real client project.
Learn the idea behind a tool or tactic, when to use it and where it fails.
Create assets, workflows or campaigns with feedback at each stage.
Finish with work you can demonstrate to an employer, client or your team.
Learn an in-demand skill and leave with work beyond a certificate line on a résumé.
Change direction, add a specialist skill or get fluent with tools you already use.
Understand the work, spot useful automation and make better decisions with your team.
Build a stronger internal engine for content, marketing, digital experience and AI.
Brand Docks Institute connects learning to the everyday work of strategy, design, marketing, video, websites and automation.
Work from a clear use case, audience and outcome.
Learn how to think through the work, not only which buttons to click.
Practice reviewing, correcting and refining your output.
Show the finished work and explain the decisions behind it.
Use your course project as proof of what you can do. Students who want to join the agency can apply for relevant openings in design, content, video, marketing, web or AI and automation.
Apply with your portfolio ↗Course admission does not guarantee an interview, internship or job. Hiring depends on open roles and selection.
Send a résumé, portfolio link and the role you want.
Relevant applicants may be asked to explain a project or complete a role-specific task.
If a suitable opening exists, the team will invite selected applicants to an interview.
Ask for the latest syllabus and upcoming schedule. If you are bringing a team, tell us the business problem you want the training to solve.
Practical skills for people who want to build, lead and grow.